I’m reading Susan Sontag’s journals at night. Each entry, a pithy morsel: erudite, approachable. I am struck by the similarities in Seth Godin’s posts. A morsel is a small amount of solid food. Content proliferators -those who write content for content’s sake- deal cotton candy to sugar addicts, ephemeral and unfulfilling. But a morsel from an intelligent hand can stave off starvation.